Start-Up

In the bustling startup hub of Sandbox, South Korea's answer to Silicon Valley, a group of ambitious individuals are chasing their dreams. Seo Dal Mi is a free-spirited entrepreneur with a grand vision for her future, fueled by her experience in various part-time jobs and an insatiable thirst for adventure. She's convinced she's destined for greatness, just like the legendary Steve Jobs. Meanwhile, Nam Do San, the founder of Samsan Tech, is struggling to revive his company's fortunes. Once hailed as a math prodigy, he's now facing the harsh reality of failed investments and a dwindling sense of purpose. When he discovers that Seo Dal Mi has a crush on him, he seizes the opportunity to turn her admiration into a reality. Han Ji Pyung, a sharp-tongued investment expert with a reputation for being as ruthless as Gordon Ramsay, has his own motivations for starting a company. With a talent for sniffing out lucrative deals and a penchant for being prickly around those he doesn't know well, he's driven by a desire to pay off his debts and prove himself to the one person who's ever shown him kindness. For CEO Won In Jae, success is a means to an end. With her privileged upbringing as a second-generation chaebol, she's eager to establish her own reputation and prove that her intelligence and beauty are more than just inherited traits. However, when her father uses her as a pawn in his business games, she decides to take control of her life by starting her own company, determined to be more than just a disposable piece on his chessboard.